Focus Sim Racing: Built on a Passion for Racing

From the dirt tracks to the sim rig. Built in Southern California, driven by a lifelong passion for motorsports.

Racing has always been more than a hobby for us. It's something we've grown up around, competed in, and shared with family. That passion is what led us to create Focus Sim Racing—a place where real motorsports experience meets the technology and excitement of modern sim racing.

Based in Santa Clarita, California, just north of Los Angeles, Focus Sim Racing is a family-founded business specializing in premium sim racing equipment, racing simulator chassis designed and manufactured in Southern California, and complete turnkey racing simulators.

But the story started long before we opened our doors.

From the Dirt Track to the Digital Track

Focus Sim Racing was founded by Guy Woodward alongside his father, building on a shared history in motorsports.

As a kid, Guy spent countless weekends at the racetrack with his dad. His early introduction to sim racing came through Dirt Track Racing: Sprint Cars on the family computer, long before today's direct-drive wheels, active pedals, and motion simulators existed.

That interest eventually became real-world competition, with Guy spending nearly two decades racing sprint cars, winning races and championships along the way. Racing wasn't just about driving. It was about preparation, understanding equipment, making adjustments, and constantly finding ways to improve. Those experiences and lessons learned at the racetrack continue to influence how we approach everything we do at Focus Sim Racing today.

When his time behind the wheel came to an end, sim racing offered a way to reconnect with the competition and excitement he'd always loved.

What started as a personal passion eventually grew into something bigger: an opportunity to build the kind of sim racing business they would have wanted to visit themselves.

A place to experience the equipment before buying it, talk to people who actually use it, and build something worth being proud of.

That idea became Focus Sim Racing.

More Than a Sim Racing Store

From the beginning, we wanted Focus to be different from a traditional online electronics retailer.

Buying sim racing equipment can be complicated. There are countless combinations of wheelbases, pedals, steering wheels, chassis, displays, and motion systems. Specifications only tell part of the story, and the most expensive equipment isn't necessarily the right choice for every driver.

We believe the best way to understand sim racing equipment is to experience it.

Our Santa Clarita showroom gives customers the opportunity to get behind the wheel, compare different systems, and discover what feels right for them. From someone purchasing their first direct-drive wheel to an experienced racer planning a complete simulator, our team is here to help make those decisions easier.

We work with leading names in sim racing, including MOZA Racing, Simucube, Asetek SimSports, Fanatec, and other manufacturers pushing the industry forward.

Our goal isn't simply to sell equipment. It's to help people create a driving experience they'll genuinely enjoy.

Designed and Built by Focus

As Focus grew, so did our vision for what we could create ourselves.

Today, we design and manufacture our own racing simulator chassis, mounting systems, and accessories right here in Southern California.

Our FSR chassis lineup, including the FSR Eighty, One Twenty, and flagship One Sixty, reflects our approach to simulator design: rigid construction, thoughtful engineering, clean integration, and the flexibility to build a system around the driver.

We look at the simulator as a complete platform rather than a collection of individual parts. Everything from the wheelbase mounting system and pedal positioning to monitor placement, electronics management, and cable routing contributes to the finished experience.

That same attention to detail carries through our growing lineup of Focus-designed accessories.

For us, building our own products means being able to improve the details that matter, develop better solutions, and take pride in what leaves our shop.

Complete Simulators. Built Around the Driver.

Not everyone wants to spend weeks researching components, assembling a cockpit, managing cables, and configuring software.

That's where the Focus Factory Team comes in.

Our turnkey racing simulators bring together premium hardware, our own chassis systems, professional assembly, and configuration into a complete driving experience.

From the Grid Series to our Precision and Victory Series simulators, each system is designed around different expectations for performance, immersion, and realism.

Our team handles the details, from component selection and hardware installation to cable management, software configuration, and testing. We also offer personalized builds and delivery and installation services for customers looking for a complete solution.

Whether the destination is a home, office, or dedicated racing room, the objective remains the same: deliver a simulator that's ready to enjoy, without the complexity of building everything yourself.

A Real Place, With Real People

One of the things that matters most to us is maintaining a personal connection with our customers.

You can shop our website from anywhere, but Focus is also a real workshop, showroom, and team of people in Santa Clarita.

Behind the showroom, we're assembling simulators, developing new products, preparing orders, and working through the same hardware and software challenges that sim racers face every day.

That hands-on experience shapes the recommendations we make and the products we build.

We believe the relationship shouldn't end when a customer makes a purchase. Whether you're upgrading a single component, expanding your existing rig, or investing in a complete simulator, we want Focus to be a place you can return to as your interests and equipment evolve.

Built for the Drive

Racing has changed dramatically since those early days at the dirt track and behind the family computer.

Today's simulator technology makes it possible to experience things that once required access to a real race car, a track, and a significant financial commitment. It has opened the door for more people to discover motorsports, develop their skills, compete, and enjoy driving.

That's what makes this industry exciting to us.

Focus Sim Racing is our way of bringing together everything we love about racing: the competition, the engineering, the equipment, and the people who share that passion.

From our family to the team working in our Southern California shop, we're proud of what we're building and excited about where it goes next.

Whether you're building your first simulator or your dream setup, welcome to Focus Sim Racing.

Built in Southern California. Made for the drive.

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