Welcome to Focus Sim Racing: A New Place to Gear Up and Race in Santa Clarita

Welcome to Focus Sim Racing: A New Place to Gear Up and Race in Santa Clarita

Hey everyone! I’m thrilled to introduce Focus Sim Racing, a project that combines my lifelong love of racing with the exciting world of sim racing. My journey in sim racing actually started in my early teens with Dirt Track Racing: Sprint Cars on the family PC, which gave me a taste of the competitive spirit I’d later experience on the track. I went on to race sprint cars for 20 years, and after stepping away, found myself missing the challenge. That’s when I found iRacing, and it’s been a fantastic way to keep the passion alive. Now, I’m excited to open up a place where other racing fans can experience that same thrill with some of the best gear available.

Racing has always been a family affair for me. My dad and I would go to the races when I was a kid, and when I started racing, it was just the two of us out there. Now, we’re taking on this new business together, bringing that same passion and dedication into Focus Sim Racing. It’s especially rewarding to share these moments with my family—my wife of five years and our two-year-old son. We’ve started getting up early on Sunday mornings to watch races together, and it’s amazing to think about how racing has come full circle in my life.

Located in Santa Clarita, just north of Los Angeles, Focus Sim Racing will open its doors early next year, offering a dedicated space for sim racers to try out equipment, ask questions, and find the setup that suits them best. Our 1,200-square-foot showroom will be filled with full sim racing setups at various price points, giving you the chance to see and test different systems in person. And with an additional 7,000-square-foot warehouse, we’re ready to keep our catalog stocked with the best gear and expand as we grow. We’re here for everyone, whether you’re just starting your sim racing journey or looking to take your setup to the next level.

Why Focus Sim Racing?

Sim racing has been an incredible way to reconnect with the excitement of the track, and I wanted to create a space where others can feel that too. Focus Sim Racing is all about building a community where beginners, experienced drivers, and everyone in between can discover the right gear, improve their skills, and, most importantly, have fun.

Our Santa Clarita store will feature several full setups at various price points, so you can try everything out and feel the difference between different systems. Our website, FocusSimRacing.com, will also have all our products and plenty of resources to help you make informed decisions.

What You’ll Find at Focus Sim Racing: Moza, Asetek Sim Sports, and NRG Innovations

We’re starting strong with three brands that I’m really excited to carry—Moza, Asetek Sim Sports, and NRG Innovations. Each of these brands brings something unique to the sim racing experience, so here’s a bit about why they’re part of our lineup.

Moza: Affordable Quality and Immersive Feedback

Moza is one of those brands that’s impressed me with its ability to deliver high-end performance at a great price. They’re relatively new to the scene, but they’ve quickly built a reputation for quality and immersion. Here’s why I’m excited to offer Moza gear:

  • Realistic Force Feedback: Moza’s direct-drive wheels provide strong, smooth feedback that lets you feel every detail on the track. It’s a fantastic option if you want that realistic edge without the sky-high price.
  • Easy to Customize: Moza’s products let you personalize the settings to fit your racing style, which makes them a great choice for both new racers and experienced pros.
  • Value for Money: Moza gear is designed to offer high-end features without a high-end cost, making it perfect for anyone who wants to get into direct-drive setups without overspending.

For racers looking for high-quality gear with an accessible price point, Moza has that immersive, responsive feel that makes sim racing fun and realistic. Whether you’re new to racing or looking to upgrade, you’ll find a lot to love in Moza’s lineup.

Asetek Sim Sports: Precision Engineering and Innovation from a Global Leader

Asetek is a name that’s well-known in the tech world as a global leader in mechatronic innovation. Founded in Denmark in 2000, Asetek started as a “garage-to-stock-exchange” success story, transforming the PC cooling market with their groundbreaking all-in-one liquid cooling solutions. In 2021, they brought their engineering prowess to the sim racing world, launching Asetek SimSports with their hydraulic Invicta™ Pedals—and the impact was immediate.

Since then, Asetek SimSports has expanded its line to offer high-quality wheels, wheelbases, and pedals across three product lines: La Prima™, Forte®, and Invicta™. Each line is crafted to provide a unique racing experience, whether you’re an entry-level racer or a high-performance enthusiast.

  • Innovative Pedal Design: Asetek’s Invicta™ Pedals, their original hydraulic design, offer incredibly realistic and consistent brake feel, simulating the same braking forces you’d experience in a real car. It’s perfect for racers looking for precision and responsiveness.
  • Built to Last: Asetek’s commitment to durability and quality is evident in every product they create. Whether you choose the accessible La Prima™, the versatile Forte®, or the high-performance Invicta™ line, Asetek products are designed to stand up to intense racing and deliver consistent results.
  • Engineering Excellence: Asetek SimSports products incorporate the latest in mechatronic innovation, blending comfort, accuracy, and endurance. With their background in both PC cooling and sim racing tech, they’re continually pushing the envelope for sim racing hardware.

Asetek’s journey from PC cooling to sim racing means they understand high-performance hardware, and it shows in the detail and reliability of their products. For sim racers who want dependable, precision-engineered equipment, Asetek brings professional-grade quality that we’re proud to offer at Focus Sim Racing.

NRG Innovations: Comfort and Style for Serious Sim Racing

I’m also proud to partner with NRG Innovations, a local brand that understands what sim racers need in a seat. NRG Innovations combines racing-inspired comfort with a sturdy, ergonomic design to keep you locked in and ready for long, intense sessions.

  • Ergonomic and Supportive: NRG seats are designed to give you the kind of support you’d expect from a real racing seat. Their contoured shape and high-quality materials provide the comfort you need for hours of racing.
  • Local Quality: Based here in Southern California, NRG is known for its attention to quality and detail. I love supporting a local company that shares our passion for motorsports.
  • Style and Durability: NRG seats don’t just feel great—they look the part too. They’re built to withstand intense racing while keeping you comfortable and stylish in your setup.

A good seat is essential to making your sim rig feel complete, and NRG Innovations delivers that immersive experience that makes you feel like you’re in a real race car. We’re excited to offer their seats at Focus Sim Racing and to support a local brand that’s all about quality and performance.

The Focus Sim Racing Experience

Whether you’re here in Santa Clarita or visiting us online, Focus Sim Racing is designed to be a place where you can explore, learn, and find the right setup for you. We’re building out our catalog and even working on some exclusive items that you won’t find anywhere else. We’re planning a grand opening early next year, with some exciting promotions and possibly even an event to kick things off!

Thank you for sharing in the excitement as we get closer to opening our doors. Whether you’re an experienced racer or just curious about getting started, I can’t wait to welcome you to Focus Sim Racing and help you find the perfect gear to make sim racing as thrilling and fun as possible.

 

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